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Levin, who felt a chance, decided to hire a market research company to evaluate the market. The results were overwhelming. Levin, now 42, reports that “60 percent of the women surveyed broke a nail once a month and 35 percent broke a nail once a week.” Your private label buyer probably won`t invest any money in marketing. Potential buyers should therefore see your product and immediately recognize its usefulness. If you have a consumer product, take the time to package your product in such a way that it sells itself. Packaging and product design is extremely important if your private label agreement exists with a retailer or distributor that sells to retailers. At least our company makes two contributions to a strong own brand: a private label sales agreement is if you make the product, and then if another company buys your product and sells it under its own label. It happens all the time, most people don`t realize it. .